CELEBRATING
EVERY MOMENT
(CHAI LIFELINE)

The Stats

67 Custom Painted Framed Photographed Printed on Canvas
1 Children’s Facility Enriched

Industry: Nonprofit Healthcare
Materials: Wood frames, canvas

Project Type: Pediatric Support Facility
Location: Jackson, NJ

The Creative Challenge

The first thing people notice when they walk into a space shouldn’t be the reason they’re there. Chai Lifeline wanted the focus to stay on the children, their personalities, and the community that surrounds them. The artwork needed to reflect that from the very first glance. Every portrait needed to celebrate the people in front of the camera and belong within a place filled with warmth and care.

The Strategic Solution

We produced a series of oversized photographic artworks featuring the children supported by Chai Lifeline alongside the staff who share so many of those everyday moments with them. Custom pastel frames tied the collection together while allowing every portrait to keep its own personality. The walls now introduce visitors to the people behind Chai Lifeline long before anyone has the chance to do the introductions.