DESIGNED TO DELIGHT (PREMIUM HEALTH)

The Stats

96 Custom Framed Art Pieces
1 Pediatric Practice Transformed

Size: Up to 56” x 40”
Industry: Healthcare
Materials: Canvas, framed

Project Type: Pediatric Behavioral Health Services Center
Location: New York, NY

The Creative Challenge

Premium Health believes healthcare should feel personal long before an appointment begins. The artwork needed to connect with children, teenagers, and parents, all of whom experience the space differently. Finding that balance wasn’t as simple as choosing colorful pieces. The collection needed enough variety to feel interesting across different ages while still belonging together as one environment. Above all, it needed to reflect the care taking place inside the practice.

The Strategic Solution

We curated 96 custom framed artworks that brought warmth into every room without relying on typical healthcare artwork clichés. Colorful florals, contemporary abstracts, whimsical animals, and playful prints each had their own place throughout the practice. Some pieces encourage curiosity, while others simply offer a welcome distraction. Walk through the space and you’ll notice that the collection feels as varied as the people spending time there, which felt exactly right for a practice built around personal care.